PP Absorbent Hygiene Market Growth
Polypropylene (PP) absorbent hygiene materials are lightweight, tough, reusable, and flexible. The use of the product in diapers makes them more absorbent and comfortable for infants. As compared to fabric alternatives, the PP is more hygienic and does not require laundering. The inner lining of these diapers can be laced with vitamin E and aloe, to prevent rashes and skin irritation.
There are millions of babies born every year of which, many are born premature. Around 2% of those premature babies or preemies weigh less than 2 pounds and are placed in Neonatal Intensive Care Unit (NICU). Preemie babies are smaller than the average baby, and require extra care. Diapers are a unique problem for these babies as the average sized diapers are quiet large for their tiny bodies. Kimberly- Clark has worked with neonatal therapists and NICU nurses and has come up with Huggies Little Snugglers Diapers, designed especially for these special little babies.
These diapers come in 7 distinct sizes according to the baby’s weight, starting from 1-5 pounds. These diapers are made with breathable and super-absorbent material to reduce wetness against the baby’s skin. A narrow crotch gives the baby an optimal fit and encourages healthy growth and development. Its soft and overlapping fasteners provide a gentle elasticity to the diaper giving more comfort and flexibility to the baby’s abdomen.
The Little Snugglers Diapers are made using fragrance & lotion free, hypoallergenic, and free from latex rubber materials. They also come with a unique color-changing wetness indicator that tells you know when the baby’s diaper needs to be changed. The diaper also has an umbilical cord cut-out to protect the baby’s healing belly button.
Polypropylene along with other polymers is used in absorbent padding, waistband, side liners, leg elastic, and fastening systems. It protects against leakage while providing the baby with a snug and a gentle fit. The diapers are available in adorable Disney cartoon graphics of Winnie the Pooh and friends that provide new moms with a sense of normalcy in a clinical environment.
The global polypropylene (PP) absorbent hygiene market is predicted to exceed USD 17 billion by 2022, according to a new report by Grand View Research, Inc. Growing birth rate and geriatric population will boost the market over the coming years. Moreover, awareness regarding female sanitation products will also support market growth.
Kimberly-Clark, SAAF, Gulsan Holding, and Mada, are major companies competing in the PP absorbent hygiene market. They participated in products diversification and mergers & acquisitions to impel their position in the global market.
In-Depth Research Report on Polypropylene (PP) Absorbent Hygiene Market: