Food manufacturing industry is becoming increasingly competitive. Consumers have a wide variety of options to choose from and their eating habits have become more experimental. Choice and price competition means manufactures cannot rely on consumer loyalty alone.
Salad dressing and mayonnaise is consumed by a considerable amount of customers and forms the highest consumed category of food dressing worldwide. Salad dressing includes condiments such as cream, sauces, cheese, nuts to enhance their taste whereas mayonnaise is a thick creamy sauce made of egg yolk, vinegar, oil and lemon juice. It is often used as a relish or a condiment in salads, sandwiches, burgers etc Salad and mayonnaise market is segmented as: Liquid salad dressing, creamy salad topping, mayonnaise, low calorie salad dressing and potato salad topping among others.
Food scientists use salad dressings and mayonnaise for a variety of food preparations. Therefore, marketing salad dressing as a finishing sauce or condiment is another trend in this market, allowing dressing manufactures to target appetizers, sandwiches, main course apart from mere salads. Over the years, consumer taste has become more sophisticated thereby increasing the demand for various types of dressings. To keep up with changing consumer interests and demands, food manufacturers are under pressure to innovate. In addition to convenience food products with longer shelf life consumers seek sophisticated food products with exotic and ethnic taste.
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Health and obesity issues have led to increased demand for healthy food products such as salads and are expected to positively impact the salad dressing and mayonnaise market. The market is expected to grow owing to rise in demand for convenience, ready to eat and nutritional food products. Salad dressings and mayonnaise also enhances the taste of food and will serve as another driver to the market. In the lights of increasing growth in food and beverage industry coupled with increased demand and awareness among consumers is likely to spur the market growth. In addition, attractive packaging coupled with product innovation is expected set future market growth. Unfavorable government regulations related to manufacturing labeling time to market is likely to hinder market growth. Retail sector growth along with food service industry has spurred the demand for salad dressing and mayonnaise ingredients. Increased demand for Latin American style and Mexican food in fast food sector has also positively affected the market demand for salad dressing and mayonnaise
The key manufacturers in this market include Tostito’s Salsa and Best Foods Mayonnaise, Heinz, French’s Classic Mustard, Mondelez International (Kraft Foods Group Inc.), Hellmann’s Inc etc
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